Glance to be integrated by default on Android TVs in US, India, Japan in partnership with Google

Homegrown agentic e-commerce platform Glance will be integrated by default on Android TVs across the US, India, and Japan through a strategic partnership with Google, the company said on Wednesday.

Under the collaboration, Glance will transform idle TV screens into interactive shoppable storefronts across fashion, travel, food, wellness, and other lifestyle categories.

"By combining the scale of Google's Android TV ecosystem with Glance's AI-first commerce models, we are turning the living room into a space where inspiration meets intent. Whether it is fashion, home decor, or travel, we are making shopping and discovery seamless, immersive, and interactive," InMobi and Glance CEO and Founder Naveen Tewari said.


The partnership between Google and Glance will evolve the ambient screen from a passive backdrop into an interactive, AI-driven inspiration portal for shopping and discovery.

"Launching across the United States, India, and Japan, this integration gives users a dynamic, opt-in ecosystem that serves as a personal lifestyle engine powered by an intelligent shopping agent," the statement said.

In June, Glance partnered with Samsung to roll out its interactive digital shopping platform for smart TV users in the US. It has also become one of the first deep-tech players to integrate its online shopping technology platform into Apple's iOS operating system.

"For Google, this partnership enhances the utility of the Android TV platform, turning it into an interactive lifestyle hub. For Glance, the collaboration marks a significant increase in its global distribution, building on existing partnerships with Airtel and DIRECTV to reach millions ofhouseholds," the statement said.