Vantage Circle raises Rs 1.2 crore for business expansion

NEW DELHI: VantageCircle.com, an online privilege platform for corporate employees, has raised Rs 1.2 crore from angel investors for business expansion.

The fund will help the company further expand its reach and offer its clients more innovative solutions, a company release said today.

Vantage Circle is an online platform that currently offers corporates such as Infosys, Wipro, HCL, Novartis and GE hand-picked shopping privileges from over 950 national and international brands.

"Vantage Circle has revolutionised the employee benefits system in India and is creating a win-win-win situation for the employees, the Corporates and the brands, while simultaneously enhancing its own sustainable business model," start-up investor Raghu Bathina said.

"We (are) extremely excited about some of the new innovations we have forth coming which will significantly add value to our consumers and partners. Our soon to be launched mobile application will allow the employees and their families to have these privileges on-the-go," Vantage Circle CEO Partha Neog said.

Brands are also excited to be on board as they reach their target customer with pin-point accuracy, added Neog.

Vantage Circle has the potential to tap a fast growing working demographic, and with its recommendation technology backed by high scale infrastructure, it aims to be the one-stop shop for employee privilege benefits, the release said.