UST Global rebrands itself to UST

Digital solutions firm UST Global has rebranded itself to UST it said on Tuesday.

The new name and logo reflect UST’s on-going commitment to enhance their innovative solutions and offerings to align with the evolving needs of clients, it said. The new global brand identity will also consolidate its key sub-brands and subsidiaries under one UST unified brand.

“The rebranding reinforces UST as a leader in digital transformation and innovation. We believe our work creates positive ripple effects reaching far beyond the scope of the work- improving the lives of customers, end-users, and society at large,” said Krishna Sudheendra, Chief Executive Officer, UST.


“As a digital transformation company at the forefront of an evolving business landscape, we are delivering breakthrough services to our clients, helping them transform their businesses. This new brand accurately reflects UST at the front line of innovation, partnership and nimbleness in the face of change,” he added.

UST works with companies in areas like automation, experience design, data and artificial intelligence to help them build business resilience with technology.

“At the heart of this rebrand is our desire to reflect the company’s evolution since day one,” said Leslie Schultz, Chief Marketing Officer, UST, “The time is right to modernize, streamline, and simplify our brand. We understand our clients' needs, and together we design, chart, and engineer their path to tomorrow. Because we know each challenge is unique, we help our clients bring their vision to life through a personalized, co-creative process. At UST, our client’s journey is our journey.”

UST has 35 offices in 25 countries and 26,000 employees worldwide.