Titan to use IBM Cloud solutions to up customer base

BENGALURU: Titan is working with IBM’s cognitive computing platform Watson to double the number of purchases its current customers make by analysing their past purchasing decisions to show them deals tailored to appeal to them.

The tie-up, in which Titan will use the Watson Customer Engagement solution and data analytics platform, is targeted at the Tata firm’s 11-million loyalty customer base and at attracting new customers to its products.

“We started discussing the digital transformation of Titan about 18 months ago. Using Watson for customer is just the first stage of the process,” Dulles Krishnan, Director- IBM Software and Solutions at IBM India, told ET.