Online bounty: 15 million Lenovo phones sold on Flipkart

NEW DELHI: Lenovo said more than 15 million of its smartphones have been sold in India through Flipkart till date, which helped it became the largest online seller of smartphones, accounting for a quarter of such sales. The Chinese company, which cited IDC data to claim that one in every four smartphones sold online was either Lenovo or of the company-owned Moto brand, said it won’t be increasing prices of phones this fiscal, despite memory and display costs going up from supply side.

“We are the No 2 smartphone brand by value and volume in India and have been a dominating player in online space for the last seven quarters,” Sudhin Mathur, executive director for Lenovo Mobile Business Group India, said at the launch of a new model. The company said its products have been a runaway hit among Flipkart customers.

“We hope to build on this successful association,” said Ajay Yadav, vice president-mobiles at Flipkart.

Lenovo is aiming for the top spot in the smartphone market where it trails Samsung, which had a 23% share of the market at the end of September, up 8% sequentially. Lenovo had a 9.6% share of smartphones in the third quarter, IDC said. Mathur said the company intends to improve on this, and also make a mark in the premium segment within smartphones with Moto Z and mods, or modular attachments.