20,000 Xiaomi Mi 3 smartphones get sold on Flipkart within 2.4 seconds

NEW DELHI: Xiaomi, China’s largest handset maker, on Tuesday sold 20,000 Mi 3 smartphones on Flipkart within 2.4 seconds. This was Xiaomi’s fourth flash sale on the online retail platform. While fewer glitches were reported this time, Flipkart website went down several times due to the high traffic in the past.

Hugo Barra, vice-president for international operations at Xiaomi, had apologised to frustrated customers and assured them of larger stocks going forward. Flipkart has also improved its resources to support large number of users on the site at the same time, which is a norm during the flash sales.

The next sale begins on August 19, registrations for which began 6 pm on Tuesday on Flipkart. The number of devices that will be available for purchase was not shared by the company till Tuesday evening. Xiaomi has sold 55,000 smartphones in its four sales on Flipkart.

CyberMedia Research’s lead analyst had told ET that for a player to occupy 1 per cent share of the smartphone market, it has to sell at least 60,000 devices.