Wherehouse.io raises seed funding led by Better Capital

Wherehouse.io, an on-demand warehousing solution provider for direct-to-consumer brands, has raised seed funding led by Better Capital along with participation from Snapdeal founders Kunal Bahl and Rohit Bansal's fund Titan Capital, Java Capital, First Cheque, and Upsparks.

Started in October 2020 by Vaibhav Chawla, Jeevan Prakash and Lavelesh Sharma, Wherehouse.io helps direct-to-consumer (D2C) brands predict and place inventory across a wide network of flexible warehouses, thereby helping them ship products faster to their customers.

"With Covid-induced lockdowns in the last few months, each and every brand is looking for a way to build reach and scale. This has resulted in a healthy seller acquisition for us the last four-five months" said Chawla.


The startup claims to currently have a network of more than 2,500 warehouses across more than 12 cities. The network comprises hyperlocal and third-party logistics partners to offer same day, and next day delivery services in a cost-efficient manner.

"Customer experience is a core ingredient for success in the D2C category and that’s what Wherehouse.io enables for new and growing brands with its on-demand warehousing and fulfilment platform," said Vaibhav Domkundwar of Better Capital.

"They convert existing hyperlocal unused storage capacity into revenue-generating micro warehouses (secured e-commerce ready warehouses) at affordable price points and ensure same day/next day delivery for D2C brands," added Java Capital's Vinod Shankar.