Affable.ai gets $2 million funding from Prime Venture, others

Bengaluru: Singapore-based Affable.ai has raised $2 million from Prime Venture Partners, Decacorn Capital and SGInnovate, to fuel its expansion into international markets such as the US.

With this, the marketing technology firm has raised a total of $2.8 million from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneur First and strategic angel investors.

Founded by Nisarg Shah and Swayam Narain in 2017, Affable helps brands and agencies run influencer marketing campaigns through a self-service, software-as-a-service (SaaS) platform. The platform uses machine learning and big data analytics to enable brands and agencies to find influencers, manage and measure campaign performance. It also provides them with data-driven insights to help streamline their micro-influencer strategies throughout the planning, discovery, activation, and reporting phases.


"We see a huge opportunity in working with brands to enable the much-needed, data-driven influencer marketing campaigns,” Shah said. “Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them.”

Affable.ai claims to track more than three million influencers across social platforms such as Instagram, Facebook, YouTube and TikTok. The SaaS platform is being used by over 45 top brands and agencies including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications, it said in a statement. The startup has 20 employees working remotely across different geographies.

"We believe that Influencer marketing will become a mainstream marketing channel for brands with a significant budget allocation,” said Shripati Acharya, managing partner at Prime Venture Partners. “Affable’s tech differentiation will transform the way brands and agencies interact with micro-influencers and celebrities, ensuring they get maximum RoI from their marketing campaigns.”