What are Meta's big bets in 2025: AI tools and Metaverse

Meta's chief technology officer and head of Reality Labs, Andrew Bosworth, in a blog post expressed optimism that the coming year would be one of the most important ones in the history of Reality Labs, the business and research unit of Meta Platforms.

As the company prepares for 2025, analysts are optimistic about Meta's potential in the realm of generative AI.

Jefferies analysts chose Meta as one of the “winners” in the space, pointing to the company's massive user base as “one of the richest surfaces to introduce Gen AI tools,” as per CNBC reports. Truist Securities also noted that Meta’s AI digital assistant could challenge Google’s search engine as “an answer engine for all kinds of queries.”


AI glasses

In the blog post, Meta spoke about the evolution of AI assistants in glasses, emphasising their shift from reactive tools to proactive helpers in 2025. Instead of AI assistants that just respond to user prompts, they will become context-aware participants in daily life. Meta came closer to this vision in December 2024, with the company rolling out its Live AI feature for glasses, offering a more personalisedAI experience.

Meta’s research team is also focusing on creating AI-native hardware, so unlike other phone and PC makers, they won't have to rebuild their products to put AI assistants at their core.

Mixed Reality (MR)

Meta said it will continue to push into MR in 2025, led by products like the Quest 3S headset, which was released in October 2024. The company expects even more people to activate their headsets in the coming months.

In order to enhance the 3D experience, Meta has enlisted the help of James Cameron, a director known for his technological pursuits in film, to help filmmakers create immersive 3D content for the Meta Quest platform.

Combining AI-powered glasses with augmented reality (AR)

Meta's “next big step toward the metaverse” will be combining AI-powered glasses with a true augmented reality (AR) experience. The company offered a glimpse of this with the Orion project, with Bosworth claiming that 2025 will mark this milestone.