Saudi AI firm Humain launches enterprise AI initiative with Amazon Web Services

Saudi AI firm Humain has expanded its partnership with Amazon Web Services (AWS) through a new initiative called ‘Humain One’, the company said in a press release.

The company said that Humain One is designed to accelerate enterprise AI adoption globally. It added that its first-of-its-kind generative AI enterprise operating system aims to redefine how organisations operate.

The platform brings together development, data, orchestration, and governance into a single system, allowing businesses to manage AI more efficiently. Built with enterprise-grade security, data sovereignty, and regulatory compliance at its core, it enables organisations to deploy agentic generative AI without losing control or oversight.


The collaboration will also benefit from AWS’s planned expansion in Saudi Arabia. In March 2024, AWS announced it will launch data centres (how many / what capacity) in the kingdom by 2026, with an investment of more than $5.3 billion.

“Through AWS, Humain One will leverage scalable compute, and advanced generative AI infrastructure, across 39 global Regions and 123 Availability Zones to support deployments across industries and geographies,” Humain said.

The company added that the platform will be available globally through AWS Marketplace, offering customers easy access.

“Together, we are enabling enterprises to move from pilots to fully scaled, production-grade generative AI where it is embedded into every application and workflow and drives real, tangible outcomes at a global scale,” said Tareq Amin, CEO of Humain.

The announcement comes at a time when Amazon is dealing with disruptions in its cloud operations in the Middle East. Data centres in Bahrain and the United Arab Emirates were hit by Iranian drone strikes in early March, impacting services, with restoration expected to take several months.

Despite this, Amazon CEO Andy Jassy, after the strikes, said that he expects artificial intelligence to help AWS reach $600 billion in annual revenue, roughly double his previous estimate.