Grok Imagine goes live on Elon Musk’s X platform

Elon Musk’s artificial intelligence company xAI has officially rolled out Grok Imagine, a text-to-video generation tool integrated within the X platform (formerly Twitter).

The feature, which was previously being tested with a limited group of users, is now more widely accessible. According to Musk, users can update their X app and request access to the waitlist by navigating to the “Grok” section in settings and selecting “Imagine.”

“Grok Imagine is still in early beta, so will improve almost every day,” Musk wrote in a post on X, adding that real-time improvements are expected as the model scales.



Grok Imagine allows users to generate videos and still images from text prompts, with videos of up to six minutes in duration. In addition, it can animate static images into moving visuals with synchronized sound, offering creators a more seamless workflow without needing external tools or software.

Early users have compared the feature to Twitter’s Vine, the once-popular short-form video app that was discontinued in 2017. However, Grok Imagine appears to be aimed at much broader use cases—including entertainment, education, and meme culture—leveraging generative AI for creative expression.

The feature is available both via the standalone Grok app and within the main X platform. According to a post by the official Grok handle, full public rollout is expected in phases beginning October 2025.

The launch follows xAI’s recent disclosure that it is also working on a kid-friendly version of its Grok chatbot, suggesting the company is eyeing wider demographic adoption as it refines its AI capabilities.

Meanwhile, xAI is in the process of preparing a fresh funding round, which could value the company between $170 billion and $200 billion, according to a July 12 Reuters report. The company expects to generate over $13 billion in annual earnings by 2029, as per financial projections shared by Morgan Stanley and reported by Bloomberg in June.

With Grok Imagine now live, Musk appears to be positioning X as not just a social media platform but an AI-powered content engine, blending user-generated media with proprietary infrastructure and models built by xAI.