Rising Covid-19 count pushing users to opt for ecomm delivery, finds survey

BENGALURU: The demand for products on ecommerce platforms is likely to trend higher as the number of Covid-19 positive cases in India continues to rise and as consumers feel safer about having goods delivered home rather than step out.

The recovery in demand on e-commerce marketplaces such as Flipkart and Amazon has been estimated at around 70-80% in volume terms, compared to before the outbreak, and seems stable for now, industry executives told ET.

A survey by community platform LocalCircles has shown that there is still unmet consumer demand for online shopping, three weeks after the government removed restrictions on shipping products by ecommerce firms.