New investors may bring $150 million to Zomato's table
Mirae backed Zomato’s closest competitor, Swiggy, earlier this year through another vehicle — Mirae Asset Capital Markets.

London-based hedge fund Steadview Capital, South Korean Mirae Asset-Naver Asia Growth Fund, US hedge fund Luxor Capital and private equity firm Bow Wave Capital are likely to collectively pump $150 million into the company, these people said.

Public offer route
If these four new investors come through, Zomato would have racked up almost $575 million in all, as part of its latest fundraising efforts to fight the Naspers-backed Swiggy. Valuation for the current round has been pegged at $3 billion, as ET has reported earlier.
The Gurgaon-based company has also engaged with investment banks to kick off its initial public offering (IPO) process, sources told ET. Deepinder Goyal, cofounder and chief executive, Zomato, last month said the company was on course to go public by mid-2021.
“The investors joining the current fundraising are betting on the company tapping the public markets. While it is not being sold as a pre-IPO round, there is a clear path to an IPO that the company has drawn for itself,” said a person who is privy to the talks.
Over the last two months, Zomato has racked up fresh funds from a group of non-Chinese investors, such as Tiger Global, Kora Capital and existing backer Temasek, amid a growing wave of anti-China sentiment in India. Alibaba affiliate Ant Financial remains a key shareholder in Zomato, with a 25% holding.
Earlier this year, Ant committed to investing $150 million, but Zomato has been able to access only $50 million so far, as India tweaked its foreign direct investment (FDI) rules in April. The new policy requires regulatory approval for any investment from a country that shares a land border with India.
Over a hundred investment applications — primarily from Chinese-origin investors — are on hold or being moved between various departments and ministries as the government continues to maintain strict curbs on capital inflow from Beijing and Hong Kong.
Sectoral trend
For Zomato, specifically, what’s worked while attracting new investors is its focus on the food delivery sector, unlike Swiggy, which has diversified into grocery delivery and other adjacent categories, two investors said on the condition of anonymity.
The online food delivery industry, primarily comprising Zomato and Swiggy, saw demand cratering during the initial months of the lockdown but has registered a rebound in sales and order volumes aided by the Indian Premier League cricket tournament and festive season.
In a report released by Zomato, it said that the food delivery sector continues to grow back steadily to pre-Covid levels. “With the overall sector clocking around 85% of pre-Covid gross merchandise value up from around 75% in August. We expect food delivery in both metros and smaller cities to make a full recovery soon – and resume growing over pre-Covid levels,” Zomato had said in a September 23 blog post. GMV stands for order volumes here.
Correction: Steadview Capital has clarified that it is headquartered in London and not Hong Kong as earlier mentioned. The error is regretted.
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