Myntra eyes video, kirana stores

MUMBAI: Myntra, owned by Flipkart, will tap new users from tier-2 cities and beyond, its top executive said, as the fashion etailer looks beyond urban Indians.

Myntra is planning to acquire and retain customers in small towns by focusing on videos, Amar Nagaram, head of Myntra-Jabong, said. “The proliferation of data and internet has led to 30-second video platforms coming up where a lot of people are uploading content, and this is not always promotional in nature,” said Nagaram.