Jabong targets 80% sales growth in its Big Brand Sale

GURGAON: Close on the heels of parent company Flipkart, e-commerce player Jabong.com will be launching its 'Big Brand Sale' from January 25. The four-day festival, which will fall on an extended weekend, will be offering "biggest international and Indian brands at 51-80% discount."

Targeting seven times more revenue over average daily sales, Jabong's Big Brand Sale will feature premium brands like Mango, Forever 21, Adidas, Lee Cooper, as well as designer brands such as Rajesh Pratap Singh and Ritu Kumar, among others.

"Jabong is strongly perceived as a platform offering popular and exclusive Global Brands as part of its product portfolio," says Head of Jabong, Gunjan Soni. "This sale further accentuates our perception and position in this space," she adds.


The sale will - for the first time - feature exclusive lines from international brands. It will also reportedly have many industry firsts, especially targeted at affluent customer needs.

"We expect to double sales over the previous edition of the sale," Soni further added. "We are expecting over 5 million users to participate in the sale to avail of exciting offers on international and Indian brands," she adds.

In a first for the platform, Jabong will also be opening a pre-sale three-and-a-half-hour window on January 24, from 7pm to 10.30pm with special offers for its VIP customers and next day delivery in select metros.

Added incentives like 10% cashback on payments made by SBI cards and a chance to win an all-expenditure-paid trip to Switzerland by Goibibo will be given away during the sale.