E-commerce platforms see strong festive sales of $1.8 billion in first 3 days

In the ongoing festive sales, e-commerce platforms like Amazon and Flipkart have achieved over $1.8 billion (Rs 11,500 crore) of gross merchandise value (GMV) in the first three days of the festive sale period, according to a report by consulting firm RedSeer. The sales, which began on September 29, will end on October 4.

The Redseer report also said mobiles have once again turned out to be the category leader with more than 55% of GMV coming from mobiles. Other categories such as electronics, fashion and furniture has also witnessed growth in sales.

Shoppers from Bharat or small cities, attracted by wide selection, offers and fast deliveries, have dominated the customer segment.


Going by the strong start made by e-tailers, we are bullish that the sector will meet 80-100% of the RedSeer forecasted sales target ($3.7 billion) for the whole event, said the report.

Among the bigshot players, customers preferred to buy electronics on Amazon because of lower price and faster delivery on prime. In Flipkart, heavy discounts on fashion won more customers.

Anil Kumar, Founder and CEO, RedSeer Consulting, said, “The first three days have been a strong success for e-tailers despite challenging macro environment, indicating that consumer sentiment on online shopping remains bullish. We expect the industry to continue to do well in the remaining days of the sales event and achieve 80-100% of the RedSeer forecasted numbers for the whole 6-day event.”