Advantage Club reports GMV of Rs 100 crore in FY20

PUNE: Employee rewards program Advantage Club said it had recorded a gross merchandise value (GMV) of Rs 100 crore for fiscal year 2019-2020, growing at 400% in the past year.

Sourabh Deorah, CEO, Advantage Club said, “We have partnered with over 10,000 brands and tied up with more than 250 corporates. Employee satisfaction is vital for bringing down attrition rates in organizations. We have been able to create thousands of mutually rewarding relationships between employees and their employers and will continue to do so.”

Advantage Club currently runs corporate benefit programmes in metros and now plans to expand to tier 2 cities. “We are aiming to increase our growth rate by 500% in the upcoming year. That’s easier said than done, but to maintain the current growth rate, we are already providing an end-to-end system for corporations through our business partners. We are planning to give a more holistic solution to HR requirements and launch more products soon which will simplify HR practices,” Deorah said.


Set up in 2016, Advantage Club runs a corporate discount platform and provides an end-to-end rewards and recognition solution. Some of the companies it works with include EY, DXC, Concentrix and Mphasis.