Advance.AI appoints Darshan Shah as India Managing Director

PUNE: Singapore-headquartered artificial intelligence and big data firm, Advance.AI, has appointed Darshan Shah as its India Managing Director.

Prior to this, Shah was chief business officer at Trusting Social, an AI-based credit risk profiling firm and also served on the board of Advance.AI as chief advisor. He has over 20 years of experience in credit scoring and underwriting, AI-based digital customer onboarding, and digital lending.

“I’m delighted to join ADVANCE.AI to help accelerate our growth in India. Our core mission remains unchanged from when we opened our first office here last year, which is to bring our technology leadership and local market expertise to help innovate and accelerate the digital onboarding, risk, and credit underwriting capabilities of India’s BFSI sector,” Shah said.


Shah has also worked at credit bureaus Experian, Transunion, and Equifax in India and Canada.

Advance.AI works with over 100 enterprises in India to provide digital transformation, fraud prevention and process automation for enterprise clients. This includes CASHe, a leading app-based digital lending platform; Cashfree, a Bengaluru-based payment and technology company, and Faircent, India’s largest peer-to-peer lending platform.

It recently signed a partnership with credit bureau Equifax to help Indian businesses better manage customer acquisition, credit and fraud risk.

Advance.AI operates across six Asian markets in three major areas: artificial intelligence (digital identity verification for KYC, intelligent process automation, chatbots), risk management (anti-fraud prevention, alternative credit scoring), and digital lending solutions.