Ketto joining hands with startups, than large corporates

AHMEDABAD: Asia's largest crowd-funding outfit Ketto is changing its strategy to attract investors as it leans towards startup brands such as Myntra, Oyo Rooms, Viber, Haptik and many others, instead of just joining hands with large corporates or celebrities. The new strategy has yielded better and faster outcomes. It's also in talks with companies such as Flipkart, Snapdeal and Jabong.

"For the last one year, we have been working with startups. It's more rewarding," said cofounder Kunal Kapoor, who's also a Bollywood actor. Ketto joined hands with Myntra to raise funds for four paralympic athletics.Oyo Rooms supported a cam paign to provide solar-powered lamps for Nepal earthquake victims. Haptik backed fund-raising efforts for Nepal earthquake victims while Viber helped drum up collections for NGO Yuva.

The new strategy is to prefer startups as these have a greater connect with the masses, are quick to make decisions and open to new ideas, said Varun Sheth, cofounder and CEO, Ketto.