Bootstrapped adtech firm Collectcent eyes expansion to China & Japan

BENGALURU: Data-driven performance advertising company Collectcent is looking to expand to China and Japan by the third quarter of 2017.

“We already have high quality and volume of traffic in China and have signed deals with some of our global clients who work with us in India. Our focus will now be to scale the direct advertiser side,“ founder Andesh Bhatti told ETtech.

Bhatti said they also plan to strengthen Collectcent's presence in countries like North America, Europe, Latin America, Middle Rica, Middle East and Africa.

Founded in 2013, the Bengaluru based firm has built a technology that uses self-learning algorithms to serve ads targeting the right kind of users who may have a high propensity to be interested in an ad, click on it and buy the product.

Bhatti said fulfilling all three touch points are crucial since they get paid only after the advertiser earns its money from the user.

Collectcent currently works with companies like Flipkart, Paytm, Hungama, Amazon, Disney, Nazara and Vuclip and claims to manage more than 7,000 live campaigns on a daily basis. It has been bootstrapped so far and claims to have become profitable within a few months of its inception.

Bhatti said they offer to consult to advertisers through which it monitors the performance of ad campaigns and provides advice on improving their performance.