Jyoti Bansal invests in marketing automation platform Leadsquared

BENGALURU: Silicon Valley-based tech entrepreneur Jyoti Bansal, who sold his performance management firm AppDynamics to Cisco for $3.7 billion earlier this year, has invested an undisclosed amount in sales execution and marketing automation platform LeadSquared, and is in the process of closing a second investment in SME lending fintech player FundsTiger. "The funds raised will be deployed towards sales and marketing, as well as on the innovation front for our product. As of now 80% of our business is in India and 15-20% of our business is outside India, having Jyoti's expert advice on board it will be easier to go deeper into the North American market too," said Nilesh Patel, cofounder of Leadsquared.

The company focuses on providing marketing automation and CRM software to businesses to help organise lead capture, sales management, analytics and counts Byju, Quikr, among other companies, as its clients.

ET was the first to report in January that a portion of Bansal's 14% stake in AppDynamics would be invested in startups in India and the Silicon Valley, with a specific focus on B2B startups. Bansal is also in the process of closing his second investment in close friend and former IIT Delhi batchmate, Neelam Dwivedi's FundsTiger.