KYKIA Saas Ka Bhi Kabhi KYC Tha

Banks created KYC to verify customers and prevent misuse, but the real challenge often begins with customer helplines. Call centre agents, portrayed as “Know-It-Alls”, tend to interrupt, over-explain or drift off into unrelated lectures, leaving c...

ET Bureau
Beware, dear reader, the Know It All at the other end of the bank helpline
Banks, in their finite wisdom with a 7.5% interest rate, invented KYC: Know Your Customer. (And the chicken did come before the egg, since KFC predates KYC by 72 yrs.) It's a noble idea: prove you exist, that you're not laundering money through your grandmother's jaagran group, and recite your date of birth as if it was Kipling's 'If-'. They want your Aadhaar, electricity bill, blood type, and a notarised selfie with your last three ex-es. But the true test of endurance comes not with paperwork but with the helpline call. Because lurking in every call centre cubicle is the dreaded KIA: Know It All.

This species thrives on interrupting you mid-sentence to explain things you didn't ask about. Or go absolutely quiet, making you think you've been left holding the can. You call to report a stolen card, and suddenly you're trapped in a lecture on the history of magnetic strips. You ask about late fees, and they're quoting Aristotle on the ethics of debt. The KIA will insist your problem is not a problem - 'Not a problem, ma'am'. So, while banks demand KYC to prove you're a moderately decent human, the helpline ensures you question that very humanity. Perhaps the next regulatory reform should be KYKIA: Know Your Know-It-All, a mandatory disclosure where the agent admits, 'I don't know, but I will still talk for 45 minutes.' Have a nice day.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Opinion › Just in Jest › KYKIA Saas Ka Bhi Kabhi KYC Tha
Text Size:AAA
Success
This article has been saved

*

+