Hunger games of modern fasting

Fasting has transformed from a personal or political act into a tool for attention. Political hunger strikes now compete with lifestyle intermittent fasting trends. Individuals use abstinence from food for various causes and personal goals. The...

BCCL - Non Copyright
Fasting was once a grim Gandhian weapon, or a religious thing you'd do as a kind of worship through denial, or a doctor's prescription for shrinking waistlines. Today, in the age of Instagram reels and X testimonials, it's the Swiss Army knife of self-denial. Why waste a perfectly good fasting routine on mere health when it can double as a political statement? The hunger strike is back in the headlines - this time, in the time of intermittent fasters, keto warriors and juice- cleansers. In a world where everyone has opinions and hashtags, the political and the personal now share a common shrinking stomach. A protester refusing jamun for justice and an influencer skipping carbs for abs are essentially running parallel campaigns - each boosting the other's ratings in the marketplace of attention.

The hunger striker now competes with lifestyle fasters who post 'Day 3: Still no bread' selfies. Meanwhile, the dieter, once mocked for vanity, gains gravitas by hitching her abstinence to a cause. 'No food until climate action' sounds nobler than 'No food until I fit into skinny jeans'. The body is the billboard, stomach the stage, and absence of food the loudest megaphone. Hunger strike and diet, once worlds apart, now converge in a single truth. In the attention economy, even hunger must multitask. So, why not make it mean something meaningful?
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Opinion › Just in Jest › Hunger games of modern fasting
Text Size:AAA
Success
This article has been saved

*

+