Morning Brief Podcast (ET Bureau)
Parachute to Popcorn: Marico CEO on Acquisitions, Ambition & Attrition
Ratna Bhushan | 18:02 Min | May 12, 2026, 6:16 AM IST
Social media has handed health influencers and activist consumers a megaphone and consumer brands are firmly in the crosshairs. Host Ratna Bhushan talks to Saugata Gupta, MD & CEO, Marico Limited as he addresses the growing tension between brand reputation and online scrutiny, arguing that while some criticism is unfair, the solution lies in authentic manufacturing practices and smarter regulation not defensiveness. Drawing a parallel with landmark financial influencer regulation, it makes the case for a similar framework in the food and wellness industry.