ET Deep Dive: Can India’s Firecracker Capital Go Global?

Nestled in Virudhunagar district of Tamil Nadu, Sivakasi is India’s undisputed firecracker capital. What began as a humble cottage industry thrived in the region’s hot, dry climate — conditions too harsh for agriculture but perfect for manufacturing matches and firecrackers. Over decades, this unlikely desert town grew into a Rs 6,000 crore industry, supplying the bulk of India’s fireworks. Now, the newly elected Vijay government has set its sights higher, pushing Sivakasi to compete on the world stage and challenge China’s dominance in global fireworks. But transforming political ambition into industrial reality is a challenge that remains to be seen. Dia Rekhi reports and narrates for audio.