Domino's closes 29 pizza stores in Italy. Here's why

American multinational pizza restaurant chain Domino's has shut down 29 of its stores in Italy as the pizza maker failed to keep up with traditions in the European country. It came after the protection period of 90 days that occurs after the bankruptcy filing. ePizza Spa entered into business with Domino's in Italy in 2015 and opened 29 stores. Domino's announced its plan to open 850 stores throughout Italy in 2020. The pizza giant hoped to acquire 2% of the market share by 2030 in Italy, where authentic pizza is made in traditional wood-fired ovens.

Domino's filed for bankruptcy in April 2022 as its business failed in Italy. The court allowed Domino's 90 days of protection to prevent its creditors from demanding payment by selling its assets. The 90 days ended in July this year, and Domino's has said its final goodbyes to Italy.

But Italians love pizza

Pizza was born in Naples, Italy, and the Italians love their authentic and traditional pizza from the wood oven.

You will never find someone who visits Italy and does not taste the traditional pizzas. Pizzeria Fratelli Salvo and Pizzerium are two of the Top 20 Places to Eat Pizza Before You Die. The Italian way of life includes having oven-cooked pizzas, and Italians prefer those over Domino's pizzas made from machines.



Fresh and simple ingredients like Napolitana, olive oil, fresh basil, mozzarella cheese, raw tomatoes, and basic dough make Italian oven-cooked pizzas a hit.

A traditional Italian pizza looks something like this:
A combination of vegetables like chickpeas, figs, and sweet onions. potatoes flavoured with Vesuvio tomatoes, mozzarella, and oregano. Sheet-style rectangle pizzas that change the flavour according to the season.

When you compare such a pizza with a machine-style Domino's pizza, you know which one will be a hit. While Domino's might work worldwide, it is sure to close shop in pizza's hometown, Italy.