Barbiecore: Celebs don all hot-pink clothing this summer

What is Barbiecore? Summers are turning hot-pink as celebs embrace the Barbie Fashion Trend. Here's all you need to know about the new hot-pink fashion.

By ET Spotlight Special | Aug 06, 2022, 06.59 PM IST

Margot Robbie is portraying the fashion-forward doll from Mattel in the romantic comedy movie. (Image: Twitter/@wbpictures)

Social media platforms are turning pink. It seems hot pink is in vogue this summer. It is back in trend. People, along with celebs, are opting for the fashionable pink trend as they step out.

Barbiecore, the famous Mattel doll inspiration, is the new all-pink trend that celebrities and folks are enjoying this season, picking looks inspired by their favourite doll.
Undoubtedly pink has been an attractive colour, but Margot Robbie and Ryan Gosling's upcoming movie 'Barbie' has invited the craze for brighter and bolder neon pink fashion all over again.

What is Barbiecore?
From high heels to lively hairstyles and fashionable outfits to fun accessories, Barbiecore is a celebration of Barbie-inspired all-pink shades and styles.
Barbiecore has become a style muse, inviting bright pink wardrobe and has surfaced fun among people following the trend.
It has turned the fashion world all hot-pink. People love the trend as they go all pink from head to toe. Matching pink outfits with pink shaded nails and pink accessories with designed pink heels are taking the Barbiecore trend to a high level.

Celebrities enjoying Barbiecore

Barbiecore being summer's followed trend, has grabbed a lot of celebs into it.
Joining the pink celebration, Kim Kardashian added twisted fun to Barbiecore in a fashionable ensemble of her infamous Balenciaga pantaleggings, pink cropped hoodie and an hourglass bag.
Spreading Barbie Dreamhouse vibes, she posted a picture of herself posing in a pink room on Instagram.

Actor Anne Hathaway dignified the Valentino Hate Couture Show in Italy. She looked like a life-sized Barbie in a sequinned pink Valentino dress matched with bright heels. Barbie-lovers would surely appreciate her attire and elegance.

Lizzo's look at her new TV show premiere was empowering and inspiring as she opted for a monochromatic all-pink Valentino set.

At her 38th birthday party themed 'think-pink' in June, Khloe dressed in a shiny mini dress from designer Venus Prototype and paired the look with pink heels. She brought motherhood, feminity and Latex together.

Supermodel Hailey Bieber proved she is a huge Barbie fan by dressing up as the famed doll on Halloween in 2017.

Winnie Harlow chose a playful chic vibe with a pink ballerina Esque attire during YouTube Beauty Festival 2022 in Los Angeles.

During her Future Nostalgia World Tour, Albanian musician Dua Lipa took everyone back into the 80s and blew away with her Barbiecore aesthetic.

From champagne to shoes & diamonds to lingerie, pink is red hot marketing mantra

1/1

Marketing mavens in America have a phrase that sums up pink’s proven success in targeting women consumers – pink it and shrink it. Make something pink, and make it small. The mantra would apply to India as well.