What do the customers think of the misleading Costa Coffee advertisement?

A customer asked Costa on Twitter what the deal was with its breakfast deal. The customer wrote the ad felt like it meant £2 for a roll and a drink, and the advertising was poor. Another questioned how misleading the ad is.

What do the customers want Costa Coffee to do?

The customers added that the ad embarrassed many people in queues, and they (Costa) should change its wording.

'Bacon roll and coffee' meal deal: Costa Coffee faces flak for poor advertising. See what happened

Costa Coffee apologised to its customers for the confusion its ads may have caused for 'Bacon roll and coffee' meal deal. The meal actually costs more than £5, but people believed the ad meant £2. Many people took to social media to criticise the ...

By ET Spotlight Special | Oct 04, 2022, 08.11 PM IST

People who saw the advertisement for 'Bacon roll and coffee' meal deal believed they could get a coffee plus sausage or bacon for just £2. The price was meager, and people got excited about the bargain price. However, the small advert print confirms that £2 will fetch you a roll on a discount and you would have to buy the coffee extra. A customer asked Costa on Twitter what the deal was with its breakfast deal.

The customer wrote the advertisement felt like it meant £2 for a roll and a drink, and the advertising was poor. The customer added that the ad had embarrassed many people in the queue and they should change the advertisement's wording. Another questioned how misleading the ad is. Another wrote this was the most confusing ad of the year and everyone in the queue questioned it.

International Coffee Day: 5 Recipes For The Perfect Caffeine Kick

1/6

A perfect dose of caffeine means a lot to a coffee lover. From getting you work-ready in the morning to relaxing the body after a long day, a cup of joe works like magic. On International Coffee Day, try these delicious recipes to calm your caffeine cravings.

FAQs

What do the customers think of the misleading Costa Coffee advertisement?
A customer asked Costa on Twitter what the deal was with its breakfast deal. The customer wrote the ad felt like it meant £2 for a roll and a drink, and the advertising was poor. Another questioned how misleading the ad is.
What do the customers want Costa Coffee to do?
The customers added that the ad embarrassed many people in queues, and they (Costa) should change its wording.

Download
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.