Diageo braces for $150 million tariff hit, unveils $500 million savings plan
Diageo, the world's leading spirits company, announced Monday it expects to lose $150 million annually due to tariffs imposed by U.S. President Donald Trump. In response, the company is initiating a $500 million cost-savings program.

"We view the near-term industry pressure as largely macroeconomic-driven, with continued uncertainty impacting both the timing and pace of recovery," CEO Debra Crew said in a trading statement.
Diageo, the maker of Johnnie Walker whisky and Guinness beer, also reported a 5.9% rise in third-quarter organic sales, and affirmed its full-year forecast.
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