Velvet rope generation

Generation Z, the crop of people after millenials, are poles apart from their predecessors, specially on social media. Born to digital age, the new generation prefers the more reclusive approach of collecting exclusive experiences. In fact their social currency is privacy, while Generation Y’s most valuable social currency is sharing and exhibitionism. The new set of customers is looking for curated, filtered and personalised content that feels relevant, and also secretive. For companies like Vodafone identifying these users globally, is a key requirement for building customer delights as it helps them build customised plans and personalised messaging according to data usage, not only globally but also in India.