Super Religare Laboratories rechristens itself as 'SRL Diagnostics'; launches new logo

MUMBAI: Diagnostic Super Religare Laboratories (SRL) has rechristened itself as 'SRL Limited' and created a new brand identity of 'SRL Diagnostics.' The company also launched a new logo to augment its new brand image. After becoming a subsidiary business of Fortis Healthcare Limited, SRL chose to give itself a new identity.

Accordingly, "Super Religare Laboratories Limited" will now be known as "SRL Limited", and all the diagnostics centres will be branded as 'SRL Diagnostics'. Dr Sanjeev K Chaudhry, now the Managing Director (former CEO), SRL said "With our new identity we redouble our commitment to precision, accuracy and compassionate care that have been hallmark of SRL ever since the company started in nineties. The new identity is symbolic of a new thrust, a second take-off we shall witness at SRL".

"The new logo will allow people to recognize and understand the core competencies of SRL in a better way. Considering the growth potential of the healthcare sector that India is bound to witness, the need to have a brand that can stand as an independent entity was strongly felt. With the change in the name of the Company, we thought it apt to unveil our new Logo which truly reflects our present reality." added Mr. Sanjeev Vashishta, CEO of SRL.

About "SRL Limited" - Global Diagnostics Network SRL Limited (previously known as Super Religare Laboratories Ltd.) introduced world-class gold standards in diagnostic technology and services to India in 1995, with an objective to provide accurate solutions, with ethical standards and care as its core value. Today, it is the leading diagnostic laboratory network in India, successfully delivering global Standard Diagnostic services, both in the field of Laboratory Medicine and Radio Imaging.