Pepperfry appoints Joee De Choudhury as new lead for human resources

E-commerce furniture and home goods marketplace Pepperfry has appointed Joee De Choudhury as the new lead for the human resources team, said a statement issued today.

Choudhury has been instrumental in driving the firm's talent acquisition agenda over the last couple of years. In her new role, she will be responsible for building capabilities, a culture of enablement, HR strategy, and excellence for enabling the company to be a future-ready organisation.

With over 10 years of experience in the field of HR, she has worked across several sectors, including e-commerce, information technology, and real estate.


She joined Pepperfry in the year 2020. This is her second stint with the company. In her previous role, she led the talent acquisition team, where she was responsible for developing and executing hiring plans.

“Joee understands our culture and our values and has shown that she can integrate our values seamlessly into key areas like organisational development, inclusive hiring practices, and building an engaged team. I look forward to working with her to fulfil our mission, one sofa at a time,” said Ambareesh Murty, co-founder and CEO of Pepperfry.

"I am energised to lead and work along with a team of committed and competitive people who enable our growth ambitions. I look forward to seeking breakthroughs as we celebrate being authentic and different,” said Choudhury.