Atelier Expressions aquires majority stake in Delhi based mithai brand Khoya
Atelier Expressions will acquire a majority stake in Khoya, the handcrafted mithai brand. This significant transaction is expected to be completed by the end of August 2026. Khoya's founder, Sid Mathur, will continue leading operations and executi...

Atelier Expressions will acquire a majority stake in the business subject to customary closing conditions. The transaction is expected to complete at the end of August 2026. The company did not disclose the size of the transaction.
The company said Sid Mathur, the founder of Khoya, will retain full operational and execution responsibility, supported by his existing team.
The lifestyle investment platform of TVS VENU includes J.L. Coquet, the porcelain maison with over 200 years of French craftsmanship; Khadak, the Dubai restaurant founded by chef Naved Nasir; and Hedon, the London-based luxury motorcycle helmet maker.
"Sid has reimagined one of India's oldest culinary traditions for a new generation of consumers while staying true to what makes it special. That ability to respect tradition while building a contemporary brand is exactly what attracts us to businesses like Khoya," said Tara Venu, executive director of Atelier Expressions. "Khoya reflects the qualities we look for at Atelier Expressions, and we look forward to working together to build on its success while preserving the authenticity and character that define the brand.”
Sid Mathur, founder of Khoya, said the partnership with Atelier Expressions offers a 'tremendous' opportunity to scale the brand's presence across India, explore new collaborations and elevate Khoya to greater success.
"Khoya was created from a belief that Indian mithai deserves the same care, creativity and attention to detail as the world's finest luxury food brands. Every product we create is rooted in heritage while thoughtfully designed for the way people enjoy and share food today. As we considered the next chapter for Khoya, we wanted a partner who shares our belief in quality and long-term brand building. Atelier Expressions is a natural fit, and together we look forward to introducing more people to Indian confectionery at its very best," he added.
Mathur claims he developed Khoya in collaboration with food historians and academicians to present a 'more refined' interpretation of the classic Indian mithai for today’s modern consumers. He was previously associated with the Impresario Group, where he helped create brands including Smoke House Deli and Social, and Secret Ingredient, a food consultancy firm.
Khoya's portfolio includes premium traditional mithai, chikki, mukhwas, savoury snacks among others. The brand serves customers through its own digital channels and select retail locations in Delhi.
Atelier Expressions, led by Tara Venu, is based in Singapore and part of TVS VENU, an institutional platform that builds, anchors and scales enterprises across mobility, financial services, real estate and lifestyle. The company clocked revenues of approximately $ 6.5 billion in financial year 2026.
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