Quess Corp climbs 2% on sports tie-up

Quess Corp rallied over 2 per cent on Friday as it collaborated with the East Bengal Club (EBC), the 98-year-old football club in Kolkata, to set up a new entity -- Quess East Bengal FC (QEBFC).

Previously, the iconic club had an agreement with UB Group, which ended last month.

"This investment in a 98-year-old iconic football club, which is among the premium football clubs in India, enables Quess to develop its brand and at the same time, contribute to sports participation and the development of football in the country," Quess said in a statement.


The scrip rose 2.16 per cent to Rs 1,125.90 at around 9.43 am (IST). The BSE Sensex was up 100 points, or 0.28 per cent, at 35,674.

Quess CMD Ajit Isaac in a release said the company transitions from being a services provider to building multiple platforms. "With a large number of employees and customers, it is necessary that it invests in long-term branding initiatives," Isaac added.

"The partnership with EBFC provides exactly this and the company is excited by the possibility of contributing to the development of football in India," he said further.