Adcounty Media India IPO: All you need to know before subscribing to the issue

Adcounty Media India has opened its Rs 50.69 crore IPO for subscription today. The book-built issue comprises a fresh offer of 59.63 lakh equity shares and will remain open for bidding until July 1. Allotment is expected to be finalized on July 2, with listing on the BSE SME platform tentatively scheduled for July 4.

Priced in the range of Rs 80 to Rs 85 per share, the minimum bid size is 1,600 shares—translating to a retail investment of Rs 1.36 lakh at the upper band.

Narnolia Financial Services is managing the issue, Skyline Financial Services is the registrar.


Incorporated with a digital-first DNA, Adcounty Media is a BrandTech company offering end-to-end digital marketing and advertising solutions.

The company operates across verticals such as programmatic advertising, search engine optimization, social media campaigns, and performance marketing, including CPA, CPS, CPL, and CPI-based strategies.

It serves marquee clients such as Sharechat, Zepto, PolicyBazaar, Fi.Money, and MUV, helping them enhance user acquisition and brand engagement.

The company’s proprietary platform BidCounty combines automation, targeting, and analytics to optimise campaign delivery. Adcounty’s operations span 47 countries, reflecting a rapidly globalising client base.

The company's Revenue rose 61% in FY25 to Rs 69.58 crore, while PAT jumped 66% to Rs 13.75 crore. The IPO proceeds will be used to fund capital expenditure, working capital, and potential acquisitions.

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