Why Jaguar's design boss is not convinced by the idea of big touch screens in cars
Ian Callum is the man behind transforming the line-up with models like XJ and new F-Type.
By Bloomberg |
Agencies
Jaguar Deisgn Director Ian Callum accepts World Car of Year award at 2019 New York International Auto Show in New York.
When people ask Ian Callum, director of design at Jaguar, if he’s going to put a big 12-inch iPad-like screen in his cars, he says, “Not if I can help it.”
The 20-year Jaguar Land Rover Automotive PLC veteran who transformed the line-up with models such as the XJ and new F-Type was presenting the refreshed XE sports sedan at a newly remodeled dealership on Manhattan’s west side Tuesday night.
He launched into a minor screed against giant touch screens -- the kind Tesla Inc. pioneered in the Model S, which is now popping up across the industry in vehicles including Toyota Motor Corp.’s new Highlander SUV and Fiat Chrysler Automobiles NV’s Ram pickups.
The refreshed Jaguar XE features a new rear bumper and rear valance.
“If you’re driving 80-90 miles an hour -- and you can in some countries, legally -- you don’t want to be flipping around an iPad looking to move your door mirrors or your seat controls,” Callum said. “You need to be able to feel your way through the car without looking at it for more than a millisecond.”
The Jaguar XE has a dual-screen system, with major information at the top and minor things, such as climate control, below. It also has tactile controls, Callum said -- to give drivers a sense that they’re part of something mechanical.
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Genesis Essentia, Volvo 360c: 5 Concept Cars That May Drive The Future Of Mobility
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Concept cars are the defining the future of the auto sector. Here's a round-up of 5 understated concept vehicles that may shake up the future of mobility.
(Image: Getty)
Concept cars are the defining the future of the auto sector. Here's a round-up of 5 understated concept vehicles that may shake up the future of mobility.(Image: Getty)
Lagonda aims to be the world’s first zero-emission luxury auto brand. By ditching traditional architecture and using electrical power, Lagonda design aims to be distinctive and luxurious without being grandiose. Production for the emission-free vehicle is planned in 2021. Two new Lagonda models by 2023 are planned for.
(Image: www.astonmartin.com)
Lagonda aims to be the world’s first zero-emission luxury auto brand. By ditching traditional architecture and using electrical power, Lagonda design aims to be distinctive and luxurious without bein..
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The all-electric, high-performance Genesis Essentia concept made its world debut at the 2018 New York International Auto Show. Essentia is the brand’s first battery electric vehicle and features a lightweight carbon-fibre monocoque, a multi-motor electric powertrain and a custom-tailored interior. It can accelerate from zero to 96 kmph in three seconds.
(Image: www.genesis.com)
The all-electric, high-performance Genesis Essentia concept made its world debut at the 2018 New York International Auto Show. Essentia is the brand’s first battery electric vehicle and features a li..
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It is a new mobility concept for on-demand, comfortable and sustainable mobility by Mercedes-Benz. It has an autonomous driving platform that can be fitted as required with a cargo module for goods transportation or passenger module. It is powered by a battery-electric drivetrain for zero local emissions and noiseless mobility. Its intelligent control system can not only analyse current needs, but also learn from them.
(Image: www.mercedes-benz.com)
It is a new mobility concept for on-demand, comfortable and sustainable mobility by Mercedes-Benz. It has an autonomous driving platform that can be fitted as required with a cargo module for goods t..
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The 360 c autonomous concept is an attempt to reimagine our work-life balance and the future of cities — it is autonomous, electric, connected and safe. The concept presents four potential uses of autonomous driving vehicles — a sleeping environment, mobile office, living room and entertainment space. This represents a travel option that could rival air, bus and train services, with competitive advantages in convenience and privacy.
The 360 c autonomous concept is an attempt to reimagine our work-life balance and the future of cities — it is autonomous, electric, connected and safe. The concept presents four potential uses of au..
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With Le Fil Rouge concept, Hyundai took a new approach called ‘light architecture’, to integrate an identity into the brand’s design heritage. Light Architecture generates a dynamic look and forward motion effect for the vehicle. The vehicle integrates the automaker’s latest approach in design, proportion, styling and technology.
With Le Fil Rouge concept, Hyundai took a new approach called ‘light architecture’, to integrate an identity into the brand’s design heritage. Light Architecture generates a dynamic look and forward ..
