For the love of writing: Brand2Life co-founder says he composes poems when stuck in traffic, helps him relieve stress

Vishal Gupta, Co-Founder of Brands2Life has liked writing poems since his college days. He told ET Panache, "I used to write couplets, slogans, punch lines, scripts for plays and assignments. From there, I got interested in writing and that became my hobby. The motivation always came from situations, incidents and people."

Earlier, the communications agency boss used to write when he had time but since the last four years, he has not missed a single day. "I write on a daily basis without fail. This way, I keep time for myself. The hobby has become a habit now. I can express all the feelings and emotions that are going in my mind. Being in business brings a lot of challenges and tasks. I have noticed that writing helps me rejuvenate and by the time I end the piece, I find the stress is relieved. I feel like a better version of myself with more motivation and positive outlook to the situations," he said.

Since a few years, Gupta has been writing daily so the places where he has composed poems range from his car to his home to the airport, In-flight, in cafés, even at get together and parties. "The most interesting place which I can name is in traffic jams where I have written while on my way home," he said with a laugh.