When Games2win boss made BSNL an offer they couldn’t refuse

The art of eliciting a ‘yes’ when surrounded by ‘nos’ is the cornerstone of any negotiation process. It’s something entrepreneur Alok Kejriwal has mastered well. The Games2win chief recently took to Twitter to share a harrowing experience he had back in 2003.

At the time, Kejriwal’s startup Mobile2win had partnered with a reality TV show and he wanted to sign BSNL to facilitate SMS-based voting. However, the telecommunications company tried angling for a better revenue share. In his tweet, Kejriwal recounted travelling to meet the BSNL chiefs but was met with “arrogance, hubris and high-handedness”. To combat this, Kejriwal left the meeting, informing the chiefs that all live telecasts of the reality show would carry a message expressly stating that BSNL was not a partner. “The next day BSNL signed,” he tweeted.