This lifestyle-video app provides Indians a platform to share their experiences and reviews

Lifestyle-video app Trell is providing a platform to share experiences and reviews across various categories.

While social media has given a voice to many, a number of Indians that may not hail from affluent backgrounds feel uncomfortable in accessing the same, owing to language barriers and a lack of technical know-how.

Trell enables users to create visual blogs around lifestyle experiences by stitching together photos and videos on their smartphone and adding voice notes in the language they speak. Content consumers, on the other hand, get an opportunity to engage with meaningful content in their language that is visual, personalised to their liking, and from a trusted and likeminded source, a peer.


Launched in August 2017 by Arun Lodhi, Bimal Kartheek Rebba, Prashant Sachan and Pulkit Agarwal to help people explore di fferent lifestyle interests and comfortably share their passion, the platform now has over 80 million downloads. It has regional content in eight different languages including Hindi, Telugu, Tamil, Bengali, Kannada, Marathi, Malayalam and English.

Trell has seen 27x growth over the past 18 months. The platform now has over 18 million creators who are sharing their interests with a like-minded community of over 30 million active users every day. Current ly, users are enjoying content in over 20 categories such as food, fashion, technology, movies and TV reviews, personal care and more, through three-minute-vertical videos in their native language.

The platform’s success can be seen through the user feedback on PlayStore, which has a strike rate of 4.6.

Trell has associated with the Times Business Awards as the ‘Powered by Sponsor’. It has also won ‘The Best Technology Start-Up of the Year’ award at the Times Business Awards 2020.

Commenting on the future of the platform, Agarwal, cofounder and CEO , says, “We are humbled by the love our users have for Trell and will continue to strive towards making it the best lifestyle community platform in India. Our area of focus is on ensuring that our community is growing, our users are bui lding meaningful connections and that they are provided a seamless and unmatched experience on the platform.”