Samsung Galaxy F series to make debut on Flipkart during Big Billion Day sale
The Big Billion Day sale will help Samsung cash in on the festive demand.
By PTI |
Agencies
The Samsung Galaxy F series will include devices priced in the $200-250 range (about Rs 14,700-18,500). (In pic: Galaxy S20 FE)
NEW DELHI: Samsung on Thursday said it has partnered with Walmart-owned Flipkart to launch Galaxy F series smartphones in India as the Korean tech giant looks to further strengthen its position in the online retail segment. The F series of devices, which is being launched in India first, will make its debut during Flipkart's Big Billion Days (BBD) sale and help Samsung cash in on the festive demand. The dates of BBD sale are yet to be announced.
Samsung had launched its India-first 'M' series last year in the country with Amazon.
"Galaxy F has been designed in India in collaboration with Flipkart and will offer a feature-loaded option for young consumers. Galaxy F's proposition is 'full on' - the lifestyle that defines today's young Gen Z consumers," Asim Warsi, Senior Vice President and Head of eCommerce Business at Samsung India, told .
The F series will include devices priced in the USD 200-250 (about Rs 14,700-18,500) range, he added.
Warsi said the F series, which will be launched during Flipkart's BBD sales, will play a key role in helping Samsung's online sales grow more than 50 per cent during this year's festive season as compared to last year's festive sale. Galaxy F41 will be the first smartphone to be launched in the F Series. The company is looking at exiting the year with a market share of 30 per cent in online channel in value terms as compared to 15 per cent last year, he noted.
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Hoping to re-capture its pole position from rival Xiaomi, Samsung had launched the 'Galaxy M' series in India in February last year. Xiaomi has a dominant position in online smartphone sales and has been aggressively expanding its offline presence over the last many quarters.
Samsung expects its online business in India to grow at 35 per cent in 2020 over the last year, driven by strong overall demand and success of its M series of devices.
By the end of 2020, in less than 2 years, the M series franchise would be in excess of USD 3.5 billion in consumer-facing merchandise value, it had said.
The M series, which has been expanded to many other markets since its debut in India, is expected to touch 20 million units in cumulative sales (from February last year to the end of 2020) in India.
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According to research firm Counterpoint, Xiaomi led the tally with a 29 per cent share of the smartphone market, followed by Samsung (26 per cent), Vivo (17 per cent), Realme (11 per cent), Oppo (9 per cent) and others (8 per cent) in the June quarter.
In a separate report, the research firm had said online channels accounted for 43 per cent share of the Indian smartphone sales in the June 2020 quarter and attributed the increase in online channels' share to a shift in consumer behaviour, who are now preferring contactless shopping experience and practising social distancing.
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Samsung has been aggressive on online channels and increased its share to 25 per cent, its highest ever on digital platforms, the report had said.
Talking about the F series, Warsi said the series is built on Flipkart's deep consumer understanding and Samsung's innovation prowess.
Galaxy F41 will be the first smartphone to be launched in the F Series. Specifications and pricing details are expected to be provided at Samsung's 'Full On Festival', scheduled for October 8.
"Our strategic partnership with Samsung reinforces our commitment to make the latest in technology accessible to over 250 million customers across Bharat, during a time when smartphones are bringing immense value to people's lives," Flipkart Group CEO Kalyan Krishnamurthy said.
E-commerce companies see a large chunk of their business coming in during the festive sales and they make significant investments ahead of time to ramp up their capacity to be able to handle the spike in orders. Electronics, fashion and home furnishing are some of the categories that see a huge demand during the festive season.
As per a report by RedSeer, festive sales are expected to almost double this year and touch USD 7 billion in gross merchandise value (GMV) as compared to USD 3.8 billion in the same period last year. GMV is a term used in online retailing to indicate the gross merchandise value of products sold through the marketplace over a certain period.
Keeping Your Phone Clean, And Safe, In The Time Of Coronavirus
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Holding hands, an affectionate gesture with romantic undertones, has become taboo in the time of the coronavirus. Handshakes, too, have been outlawed in the boardroom as well as stadiums - and after closing a deal, folks now pick up their phones and send each other formal emails.
Lovers in parks sit on benches, their hands skidding across smartphone screens, sending emoji-laced messages. However, exercising one’s primary tactile organs to communicate through gestures might not be as dangerous as using a mobile phone.
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The World Health Organization has explained how people should wash their hands to safeguard against infection and to prevent the spread of the coronavirus. However, the benefits of smearing hands with sanitizers is an exercise in futility if people then pick up their phones and expose themselves to germs all over again.
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Phone screens are a hotbed of different types of germs. Phone hygiene, therefore, becomes an imperative to ward off contagious germs. Apple recommends using felt cloth, the type used to clean spectacles.
The iPhone 7 and upwards, which are water-resistant, can be cleaned using a cloth dabbed with soapy water, as long as the different orifices of the devices are covered. Other manufacturers do not specify water-tolerance, but most new models are partially resistant to fluids, meaning that cleaning your phone display with a wet cloth is the least you could do.
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Samsung and Apple advise against using cleaning fluids as they could potentially damage fingerprint-resistant coatings on their screens. Some new phones have in-display fingerprint sensors which make the task of cleaning your phone more complex. However, this could be remedied by using a screen protector, which in turn, could be wiped clean using diluted alcohol.
The back and sides of the phone should also be cleaned thoroughly. Germs will invariably accumulate on phone screens. The best possible remedy seems to be washing one’s hands before and after touching one’s phone, especially when in public spaces or commuting to work.
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Users given to making a lot of phone calls are advised to use headphones or Bluetooth earphones to prevent the germs on phone screens from coming in contact with their faces. Bluetooth earphones aren’t germ-proof either, but their exteriors can be cleaned with cotton swabs dipped in antiseptic fluids or isopropyl alcohol.
Be careful to not get any inside your audio device as it could damage the circuitry. Boozy headphones can make one grin from ear to ear.
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