Richa Chadha all-praise for HUL in a 'not fair but lovely' post, says it took her years to start loving her complexion

​​Richa began the post talking about how she had got the shirt printed in 2015.

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Richa said that brands have thousands of meetings before they even change the font of their logo.
Hindustan Unilever Limited, the Indian arm of the British-Dutch international consumer goods company, grabbed headlines yesterday for their decision to drop the word 'Fair' from their skin-whitening cream 'Fair & Lovely'. Bollywood actress Richa Chadha has welcomed the move by the brand.

Donning a blue-coloured T-shirt which read 'Not fair but lovely', Richa took to Instagram to laud the brand and hoped that the minsets will change too. "I welcome this decision by the brand... and it's not easy... I hope slowly and steadily mindsets change," she wrote on Instagram.

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“NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

A post shared by Richa Chadha (@therichachadha) on



Richa began the post talking about how she had got the shirt printed in 2015. "Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change," added the 'Masaan' actress.

The actress went on to talk about how as kids, we have always been told that fairness is the only definition of beauty and that it is an unfair product of colonialism and casteism. "But it’s 2020, and a lot of BS is getting dismantled !
It took me many years of unlearning to gain confidence and start LOVING my complexion!" wrote the 33-year-old.

Talking about how difficult the decision would have been for the brand, Richa said that brands have thousands of meetings before they even change the font of their logo. 'We must continuously and without any influence of the West,' concluded Richa.
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Actors Nandita Das and Abhay Deol, who have long criticised celeb endorsements of fairness creams, also welcomed the brand's decision to rename the product.

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A 60-day lockdown has probably given you all the motivation you needed to give your space an overhaul. For home décor newbies, this still probably sounds like a big, scary task. Don’t worry, we get the experts at Pepperfry to guide you. All you need to do is move around that furniture a bit, enhanced with a few design tips.

Saloni Khosla, Head of Spatial Design, Pepperfry, brings you a quick guide that’ll make all that rearranging seem like smooth sailing. Try these hacks and watch your space get transformed in no time:

A 60-day lockdown has probably given you all the motivation you needed to give your space an overhaul. For home décor newbies, this still probably sounds like a big, scary task. Don’t worry, we get t..
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Before you do any actual rearrangement, save on time and energy, by first quickly plotting your rearrangement plan on paper (a quick sketch would do!). As you plan, pick one piece of furniture that’ll serve as the room’s focal point and arrange your other items around it.

Once you’ve finalised your arrangement, start by placing the largest piece of furniture or the room’s focal point first, followed by the smaller items in the remaining space. Accent pieces and decorations should go last, oriented towards your focal point.

For instance, if your sofa is your focal point, let it shine with some bright cushions or throws and some contemporary industrial lights above. Use the wall behind the sofa for a mural or a collection of framed photos. Remember to make that focal point the center of attraction (literally!)

Before you do any actual rearrangement, save on time and energy, by first quickly plotting your rearrangement plan on paper (a quick sketch would do!). As you plan, pick one piece of furniture that’l..
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Move around your furniture to best suit your current activities and aesthetic! Dine with a view by placing your dining table close to the window. Extra sofa chairs? Don’t let them go to waste. Move them to the bedroom along with a table (snack counter!) for those movie nights and video game battles.

WFH doesn’t have to be ‘indoors’! Shift that versatile console table to your balcony along with a plush wing chair and enjoy working in a refreshing, new environment. Own a low-rise coffee table? Relieve it from the living room on weekends by placing it on the balcony or verandah along with a rug and some cushions for a cozy baithak style catch-up with the fam.

Move around your furniture to best suit your current activities and aesthetic! Dine with a view by placing your dining table close to the window. Extra sofa chairs? Don’t let them go to waste. Move t..
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Show your floor some concern too, by placing Frisbees or plastic plates underneath the legs of furniture to avoid scuffing the flooring. For chairs, remember to lift from the seat rail only and not the back of it, else it could weaken and result in breakage.

Pro tip: Large, heavy pieces? Shift it onto a carpet or doormat and then just drag the carpet to your destination of choice!

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