Raising the bar! Liquor maker Diageo announces Rs 75 cr programme to support bars & pubs & help them brave Covid-impact
Diageo designed this programme following a global survey of bar owners to identify key priorities to support reopening.
The 'Raising the Bar' programme will provide targeted non-cash support including physical equipment needed for outlets to re-open like ‘hygiene kits’ with high-quality permanent sanitiser dispensers, medical grade hand sanitiser and a range of personal protection equipment (such as masks and gloves); help to bars, pubs and restaurants serving alcohol to establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.
Diageo designed this programme following a global survey of bar owners to identify key priorities to support reopening.
Following resumption of business operations and the sale of alcohol in bars, pubs and restaurants, outlets will be able to register their interest for the programme, it said.
Diageo India Managing Director Anand Kripalu said: "The revival of this sector is vital to the economy and to the success of our business. 'Raising the Bar' is our commitment to qualifying pubs, bars and restaurants that serve alcohol."
This support extends to providing enhanced safety measures when they resume operations so that their business and employment can revive, enabling consumers to feel confident once again to socialise and lead normal lives, he said.
According to a recent Pahle India Foundation report, the Indian restaurant industry is the third largest in the service segment, contributing over 2.1 per cent to the GDP.
(With inputs from PTI)
Washington DC, on Sunday, saw a mega celebration of achievers from various fields at the biannual American Portrait Gala. On the special evening, six prominent names lived the dream of being inducted into the prestigious Smithsonian National Portrait Gallery which celebrates icons whose work had a positive impact on American history, development and culture.
From Indra Nooyi to Frances Arnold, achievers from the world of business, science, fashion and entertainment were immortalised by the gallery. The gala was a star-studded affair which saw politicians, business tycoons and actors in attendance.
An evening of music, wine, and awards, this year's National Portrait Gallery celebration was one to remember. Take a look at all the best moments of the celebration.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
