Massive storage, big screen, sleek design and more: Apple's new range of iPhones for every user

iPhone Xs adds a faster processor, iPhone Xs Max has a much bigger screen.

iPhone XS, XS Max: First Impression
In past years, when Apple Inc. didn’t have a new iPhone design, it still had a breakthrough new feature: video recording in 2009, the Siri digital assistant in 2011, a fingerprint scanner in 2013, and 3D Touch in 2015.

This year, Apple’s secret weapon isn’t a particular feature, but a clever pricing strategy and myriad options for storage, colors, and screen sizes. While no one swooned over product advancements, the moves unveiled on Wednesday will likely pay off financially, highlighting the company’s entrenched status as the top provider of consumer technology in the western world.

"While the Apple event went largely as expected, the new iPhone lineup should provide upside" for unit sales and average selling prices, Gene Munster, a longtime Apple analyst, said. The company showed "mastery of pricing tiers, which will extract more revenue per customer," he added.


Also read: Apple Watch Series 4: ECG-enabled device that can detect users' fall; 18-hr battery life; priced at $399 onwards

The Cupertino, California-based technology giant took the wraps off the iPhone Xs, iPhone Xs Max, and iPhone Xr, three new models based on the iPhone X design and feature set from last year.

The iPhone Xs adds a faster processor and improved camera functionality, while the iPhone Xs Max has a much bigger screen. The Xr version brings iPhone X features like the edge-to-edge screen and Face ID to more people with its $750 price, $250 less than last year’s flagship.
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Apple is adjusting to a smartphone industry that has stalled at about 1.5 billion devices sold each year. Rather than persuading users to upgrade to the most-advanced, expensive phone each year, Apple’s goal these days is to steadily raise average prices, while expanding the total number of active devices to support sales of accessories and digital services like streaming music and video.

"Apple’s focus appears to be shifting away from product replacement cycles and more towards profitability and Services narrative, which is a positive in a mature smartphone market," Amit Daryanani, an analyst at RBC Capital Markets, wrote in a note to investors.

5 Things To Expect At The Apple Event
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Cupertino-based tech giant, Apple's mega September event is here and we are expecting to hear a lot about the company's most-loved product, the iPhone. It is expected to come with a radical redesign in the form of last year's iPhone X.

However, Apple is not just about the iPhone, there is an entire ecosystem of products, ranging from the Apple Watch, iPad, other accessories and services.

Therefore, expect plenty of news about the Apple Watch, AirPods, and maybe the AirPower charging pad.

That's in addition to all the new software that was announced at WWDC earlier this year.

Cupertino-based tech giant, Apple's mega September event is here and we are expecting to hear a lot about the company's most-loved product, the iPhone. It is expected to come with a radical redesign ..
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An updated version of the iPhone XS, with the same notched, bezel-less, 5.8-inch screen, but with improved internal specs.

Along with the XS, a larger, 6.5-inch version on the lines of the Plus models is also expected. This would mean a bigger screen and larger battery, and it may come with the XS Max moniker instead of the XS Plus.

Both the phones will feature OLED displays, stainless steel frames, and the often-copied Face ID notch, a new A12 processor and more RAM.

A cheaper, 6.1-inch LCD iPhone that would offer the bezel-less display and Face ID of the X and XS phones at a lower price point, replacing the iPhone 8 and 8 Plus as Apple's new "entry" model.

An updated version of the iPhone XS, with the same notched, bezel-less, 5.8-inch screen, but with improved internal specs. Along with the XS, a larger, 6.5-inch version on the lines of the Plus model..
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Apple will be offering a bigger display on the watch for an edge-to-edge design, along with a slimmer size than the previous versions.

It might also feature an integrated EKG that would help establish the health of the wearer's heart and identify cardiac issues early. Leaked images show more complications on the face than ever before.

The Series 4 is also expected to offer an LTE model as well, similar to last year's Series 3, although with a subtler red ring on the digital crown to denote the cellular status.

The new Apple Watch will almost certainly come with watchOS 5, announced at WWDC 2018 which adds automatic workout detection, a walkie-talkie mode, and better notifications.

Apple will be offering a bigger display on the watch for an edge-to-edge design, along with a slimmer size than the previous versions. It might also feature an integrated EKG that would help establis..
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The AirPower charging pad which was shown to be able to wirelessly charge up to 3 at a time may get an update at this year's event.

Apple is also rumoured to have a new version of its AirPods wireless headphones set for this year, featuring a new wireless chip, support for hands-free Siri activation, and a case that would support wireless charging (to go along with the AirPower pad).

Reports were also doing the round that Apple was working on a non-Beats branded pair of over-ear noise-cancelling headphones. And on the more minor side of things, Apple is expected to finally replace the 5W USB charger that has come included with all of its phones with a more powerful 19W USB-C brick that can fast-charge newer iPhones, along with a USB-C to Lightning cable to go with it.

The AirPower charging pad which was shown to be able to wirelessly charge up to 3 at a time may get an update at this year's event. Apple is also rumoured to have a new version of its AirPods wireles..
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We are likely get some final release dates for iOS 12, watchOS 5, tvOS, and maybe even macOS Mojave.

We're not expecting too much to have changed with the software since WWDC - Apple has spent all summer tinkering and polishing things with a deluge of both developer and public betas, so we're mostly just looking to find out when the updates will be making their way to the masses. iOS 12, much like the new iPhones, isn't looking to be a particularly flashy update in terms of features this year - instead focusing on fine-tuning performance, especially on older iPhones and iPads.

But there are some new features: Screen Time, for tracking your time spent on your phone, better notifications (finally), and some fun new custom emoji called "Memoji".

Apple is also updating its augmented reality ARKit framework to the new ARKit 2, which offers the ability to create shared AR experiences.

We are likely get some final release dates for iOS 12, watchOS 5, tvOS, and maybe even macOS Mojave. We're not expecting too much to have changed with the software since WWDC - Apple has spent all su..
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Anything could happen when Tim Cook takes centre stage, which means there's plenty of room for something unexpected to show up.

Could Apple's leaked bezel-less iPad Pro make an appearance? Will we finally see the return of the long-neglected MacBook Air and Mac Mini? A teaser for the upcoming Apple streaming service that's been building up steam all year?

Anything could happen when Tim Cook takes centre stage, which means there's plenty of room for something unexpected to show up.Could Apple's leaked bezel-less iPad Pro make an appearance? Will we fin..
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Apple shares slipped 1.2 percent to close at $221.07 on Wednesday. The stock has jumped more than 30 percent this year, making Apple the first public company worth $1 trillion.

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Also read: Apple stock slips after new phones with few changes

The lower price of the Xr may increase Apple’s installed base of devices, spurring sales of accessories like the Apple Watch and digital services. The cheaper and larger-screen models are expected to entice customers with older iPhones to upgrade, helping Apple distribute its latest software features to more users.

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Piper Jaffray analyst Mike Olson surveyed iPhone owners who didn’t upgrade to last year’s X model, and about 40 percent of these people said they stuck with existing devices because the iPhone X was too expensive or too small. Now these users have options, Olson wrote Wednesday in a note.

Another way to tackle a slow-growing smartphone market is to raise prices. Apple’s latest iPhone line-up may well pull this off, too. Apple lowered the price of the iPhone 7 to $449, but discontinued the cheapest iPhone SE. And the new iPhone Xs Max costs as much as $1,449. So the overall price range is $449 to $1,449 now, up from $349 to $1,149 previously.

Munster expects average iPhone selling prices to reach $791 in Apple’s 2019 fiscal year. That’s up from $652 in the 2017 fiscal year, according to data compiled by Bloomberg

WWDC 2018: Apple Unveils iOS 12, smarter Siri, & Group Facetime
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With the smarter Siri, you can now record custom phrases that it will understand. It also includes a new Shortcuts feature.
With the smarter Siri, you can now record custom phrases that it will understand. It also includes a new Shortcuts feature.
The latest version of WatchOS has some major changes and additions. These include more watch faces as well as improved health tracking features.

You now get to be more competitive with the new Competition mode on WatchOS 5. The mode lets you enter a seven day competition with friends, where you can track both your own and your friends progress, and the winner gets an Apple Watch award.

The new fitness modes on the WatchOS include a Yoga mode to track your activity via the heart rate monitor, and a Hiking mode to use your pace and elevation to better determine the number of calories burned.

A new watch-to-watch connection, which works over WiFi or cell signal, turns your Apple Watch into a walkie talkie.
The latest version of WatchOS has some major changes and additions. These include more watch faces as well as improved health tracking features. You now get to be more competitive with the new Compe..
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Apple announced exciting new features for its Apple TV set-top box. For the first time full Dolby Atmos support is coming to the Apple TV 4K. Extra features like bringing live sports and news to the TV app were also announced.

Apple TV 4K is the first (and only) streaming device to support both Dolby Atmos and Dolby Vision. ITunes Movies will start offering Dolby Atmos later this year, and any movies you already have purchased will get updated to Atmos for free.
Apple announced exciting new features for its Apple TV set-top box. For the first time full Dolby Atmos support is coming to the Apple TV 4K. Extra features like bringing live sports and news to the ..
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