Nothing opens its 1st-ever retail store in London’s Soho, Carl Pei calls it a milestone

After successfully making its presence felt in the Android smartphone market with its maiden smartphone - the Nothing phone (1), the UK-based technology brand has opened its first-ever retail store. The outlet, a two-storey, boutique-style space will offer tech enthusiasts an insight into the brand and its philosophy.

The store is custom-built and will be open seven days a week and will feature Nothing’s Phone (1) and Ear (stick) and other merchandise from the brand. The company in its official release has said that the retail space will also have curated collections from prominent fashion and design brands.

“2022 has been a milestone year for Nothing with the launch of our first smartphone, Phone (1), as well as Ear (stick), so we are excited to open the doors of Nothing Store Soho to get even more people hands-on with our products,” said Carl Pei, CEO and Co-founder of Nothing.

The brand said that the new retail space will come as a venue for ideas and essentially a meeting place for the brand’s community. The retail outlet which is compact and flexible has been thoughtfully designed with high-quality materials.

One of the most striking features of the store is its 4,000 flip dot system which has been specially commissioned for the store. It also has a retro-style transparent phone booth that will act as the official store helpline.

Consumers will also get to see a custom-built demo table in the ground table with hidden drawers that swing out to reveal optical jewellery boxes. The retail store can also be used for exhibitions and events.

Earlier this year, Nothing made a splash in the smartphone market with the launch of its first Android smartphone - Nothing Phone (1). The device flaunts a futuristic design that is based on the design language of Nothing which was earlier spotted on the brand’s premium earbuds.