Manu Chandra's advice for restaurants: It's imperative to be on social media

Given how clicking pictures of your food and uploading it to Instagram has almost become de rigueur, restaurants can ill afford to ignore social media. So brands are investing heavily in curating an exciting social media feed, not only putting up timely posts but also interacting with customers and keeping the banter going.

Chef and restauranteur Manu Chandra says it’s no longer optional. “If you are in the food business, it is imperative to be on social media, irrespective of the level at which your restaurant is,” Chandra told a news magazine recently. “We are able to put out our own narrative, and it has helped us in a big way. Friends have become influencers, and vice-versa.”

However, ultimately, it doesn’t count for much to have followers and ‘likes’ if people aren’t actually visiting you. “That is the real test of what you are doing. How will people know how good it is, unless they eat it themselves?” he asks.