Anand Mahindra shares vintage ad showing Jeep at Rs 12K, netizens ask if offer is still valid: This is how he reacted

Jeep is one of the most admired vehicles in India. Over the years, Jeep has attained a timeless quality. From its beginning during the days of World War 2 to 2022, the vehicle continues to draw attention from all over the world.

While now it may require one to shell out lakhs to own one of these wonderful vehicles, there was a time when it was available for a few thousand rupees.

The Chairman of Mahindra Group, Anand Mahindra, took his Twitter followers on a stroll down the memory lane recently. Mahindra shared an old print advertisement featuring the Willys CJ 3B Jeep for Rs 12, 421.


The image cited The Times of India, 1960 edition, as the source of the print advertisement. The poster was an announcement of a Rs 200 discount on the vehicle. The billionaire in his tweet mentioned that the old poster was found by one of his good friends whose family has been distributing the vehicles for decades.

“A good friend, whose family has been distributing our vehicles for decades fished this out from their archives. Aaah the good old days…when prices headed in the right direction!” read Mahindra’s tweet.
At present, Mahindra’s Thar jeeps are priced between Rs 12 lakh and Rs 15 lakh. Netizens were quick to draw parallels between the current prices and the old price.

“Very good price. Can we still avail?” asked one user, while another chimed in saying, “Go back in time machine and buy for same price.”

When one of the users asked Mahindra to book two vehicles for him at Rs 12,421, the industrialist in his usual nonchalant manner replied that one could buy as many as 10 cars at the price today, just that those cars would be Thar die-cast toy collectables.
Mahindra’s post soon went viral, with many users marvelling at the low price and many sharing their humorous take on the pricing of Mahindra vehicles.