Kareena Kapoor Khan inks 2-yr contract as Puma's brand ambassador
Khan joins the brand’s roaster of celebrity faces such as Virat Kohli, Sara Ali Khan, MC Mary Kom and Dutee Chand.
By Smita Balram, ET Bureau |
Agencies
German sportswear brand Puma has signed a two-year deal with Indian film actress Kareena Kapoor Khan to be its brand ambassador. With this deal, the amount of which is undisclosed, she joins the brand’s roaster of celebrity faces such as Virat Kohli, Sara Ali Khan, MC Mary Kom and Dutee Chand.
“This partnership gives me an opportunity to connect with and encourage women to lead a fit and healthy lifestyle. Fitness is an essential and integral part of my life and I truly enjoy it in its various forms whether its yoga, pilates or even just a morning walk,” Kareena Kapoor Khan said in a press statement.
Khan will be the face for Puma’s soon-to-be launched collection of low-intensity training apparel collection targeted at workouts such as yoga, barre, and pilates. The new line will be launched in April and retailed both online and offline.
“Kareena personifies our philosophy ‘where the gym meets the runway’. She is not only an inspiration but also an embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats,” said Abhishek Ganguly, general manager of Puma India and Southeast Asia.
Puma sells performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and motorsports.
There's nothing Brand Kohli can't do. Team India captain Virat Kohli is known to endorse over 17 brands and counting.
According to Forbes, the world's highest-paid cricketer's brand value is at $14.5 million (approximately Rs 105 crore) , which is higher than that of football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen Curry.
While a lot of brands endorses the cricketer, Kohli and one of his long-time association with a brand fell apart.
“This partnership gives me an opportunity to connect with and encourage women to lead a fit and healthy lifestyle. Fitness is an essential and integral part of my life and I truly enjoy it in its various forms whether its yoga, pilates or even just a morning walk,” Kareena Kapoor Khan said in a press statement.
Khan will be the face for Puma’s soon-to-be launched collection of low-intensity training apparel collection targeted at workouts such as yoga, barre, and pilates. The new line will be launched in April and retailed both online and offline.
“Kareena personifies our philosophy ‘where the gym meets the runway’. She is not only an inspiration but also an embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats,” said Abhishek Ganguly, general manager of Puma India and Southeast Asia.
Puma sells performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and motorsports.
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For FY19, Puma India reported a total income of Rs 1413 crore, up 23% from the same period a year ago. In India, Puma operates through a single brand foreign direct investment route. About 77% of the brand’s India business comes from offline and 50% of which comes from its exclusive stores. According to Forbes, the world's highest-paid cricketer's brand value is at $14.5 million (approximately Rs 105 crore) , which is higher than that of football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors' Stephen Curry.
While a lot of brands endorses the cricketer, Kohli and one of his long-time association with a brand fell apart.
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