In a genius move, Vijay Deverakonda turns an accident into marketing campaign; netizens hail 'promotions ka baap'
A recent clip of the "Dear Comrade" star tripping while departing from an event to promote his song "Sahiba" has taken social media by storm. Seizing the chance to make light of the situation, the actor skillfully used the moment to bring attentio...
By ET Online | Updated:
Agencies
Telugu star Vijay Deverakonda craftily turned a moment of clumsiness into an innovative promotional campaign. A recent video of the ‘Dear Comrade’ actor stumbling as he left an event to promote his song "Sahiba" has gone viral, spreading rapidly across social media. Turning the moment to his advantage, the actor cleverly used it to spotlight his clothing brand, 'RWDY.'
During an appearance at Mumbai’s Mithibai College on November 8 to promote ‘Sahiba,’ Deverakonda accidentally slipped on the stairs. Seizing the opportunity with humor, the "Arjun Reddy" star created an Instagram reel on Sunday that shows the fall, quickly transitioning to a relaxed shot of him lounging on a carpet and enjoying a bright green lollipop, to the sound of guitar.
The text on the video reads, "Fall, falling, falling in love with my RWDY boys and girls."
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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DCMXwdRMiiu/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Vijay Deverakonda (@thedeverakonda)</a></p></div></blockquote><script async src="//www.instagram.com/embed.js"></script>
In the caption, the actor wrote, "I fell & it went crazy :) That is the RWDY life. RWDYs go all out always. Irrespective of highs and lows & RWDY essentials sell out always. Lots of love. Stay RWDY".
Netizens React
The video has become a sensation on Instagram, where it gained more than 1.5 million views. Fans flooded the comment section, praising the ‘Geet Govindam’ star for his presence of mind. “Slipper shot to trollers..” wrote one fan. “Promotions ka baap bolthe.” praised another Instagram user. “Only you can handle this anna..” commented another. “That was savage..” read another remark.
In his latest project, Vijay stars alongside Radhika Madan and Jasleen Royal in a music video titled "Sahiba." Recently, he shared his thoughts on the song and his experience working with his co-stars. Vijay expressed, "Working on 'Sahiba' has been a wonderful experience. Jasleen’s dedication and love for music are incredibly inspiring. I truly believe this song will resonate with many, and I’m grateful to be involved in bringing it to life."
"Sahiba" is set to become a timeless love ballad. Jasleen, celebrated for her distinct musical style and deeply emotional compositions, has infused her very essence into this project, crafting a masterpiece that is bound to touch audiences globally. Directed by the renowned Sudhanshu Saria, "Sahiba" also marks the first collaboration between Vijay Deverakonda and actress Radhika Madan.
In terms of upcoming projects, Vijay is also working on Gowtam Tinnanuri’s "VD 12."
During an appearance at Mumbai’s Mithibai College on November 8 to promote ‘Sahiba,’ Deverakonda accidentally slipped on the stairs. Seizing the opportunity with humor, the "Arjun Reddy" star created an Instagram reel on Sunday that shows the fall, quickly transitioning to a relaxed shot of him lounging on a carpet and enjoying a bright green lollipop, to the sound of guitar.
The text on the video reads, "Fall, falling, falling in love with my RWDY boys and girls."
In the caption, the actor wrote, "I fell & it went crazy :) That is the RWDY life. RWDYs go all out always. Irrespective of highs and lows & RWDY essentials sell out always. Lots of love. Stay RWDY".
Netizens React
The video has become a sensation on Instagram, where it gained more than 1.5 million views. Fans flooded the comment section, praising the ‘Geet Govindam’ star for his presence of mind. “Slipper shot to trollers..” wrote one fan. “Promotions ka baap bolthe.” praised another Instagram user. “Only you can handle this anna..” commented another. “That was savage..” read another remark. In his latest project, Vijay stars alongside Radhika Madan and Jasleen Royal in a music video titled "Sahiba." Recently, he shared his thoughts on the song and his experience working with his co-stars. Vijay expressed, "Working on 'Sahiba' has been a wonderful experience. Jasleen’s dedication and love for music are incredibly inspiring. I truly believe this song will resonate with many, and I’m grateful to be involved in bringing it to life."
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"Sahiba" is set to become a timeless love ballad. Jasleen, celebrated for her distinct musical style and deeply emotional compositions, has infused her very essence into this project, crafting a masterpiece that is bound to touch audiences globally. Directed by the renowned Sudhanshu Saria, "Sahiba" also marks the first collaboration between Vijay Deverakonda and actress Radhika Madan.
In terms of upcoming projects, Vijay is also working on Gowtam Tinnanuri’s "VD 12."
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