How India ate: Swiggy 2023 roundup reveals client from Odisha ordered 207 pizzas in a single day!

Data presented is from Swiggy’s order analysis and reflects millions of food, grocery, and other on-demand transactions across India from 01 January- 23 November 2023.

The Big Appetites

• A user from Mumbai, who placed food orders worth ₹ 42.3 lakh (no, that’s not a CTC).
• The biggest party host came from Jhansi by placing an order with 269 items.
• A household in Bhubaneswar ordered 207 pizzas in a single day.

India’s Favourite Food

• Gulab Jamuns outshined the usual suspect Roshogollas with over 7.7 million orders during Durga Pujo.
• Alongside garba, Masala Dosa was the top favourite in veg orders for all nine days of Navaratri.
• Idli reigned supreme when a customer from Hyderabad spent 6 lakhs on them.
• Anime triumphed over K-pop, as Japanese cuisine saw 2x more orders compared to its Korean counterpart.

Hitting The Sweet Spot

• Bangalore users placed 8.5 million orders placed for chocolate cake.
• On Valentine’s Day, India ordered 271 cakes per minute.
• A user from Nagpur ordered 92 cakes in a single day.

Health Is Paramount

• There were over 2.1 million orders for sugar-free desserts.
• Vegans made an intense foray to become the most common dietary preference, as orders on the app witnessed a significant rise of 146% for vegan orders
• 2023 was the International Year of Millets and we saw a 124% growth in orders for millet-based dishes and a 38% increase in search queries for them.
• Foxtail, buckwheat, jowar, bajra, ragi, rajgira, and amaranth were the most searched keywords in the healthy food category.

The Big B

• India ordered 2.5 biryanis per second in 2023. For every 5.5 chicken biryanis, there was one veg biryani ordered.
• The love for biryani expanded with 2.49 million users making a debut on the app with a biryani order.
• Biryani has been searched for a staggering 40,30,827 times on the platform.
• Every 6th biryani was ordered from Hyderabad and the champion of the biryani brigade was a user from the city who ordered 1633 biryanis this year. That is more than 4 biryanis a day.
• A Biryani-loving family in Chandigarh ordered 70 plates in a single go during the nail-biting India Vs. Pak World Cup match in October.