Homework done right: Employees won't send CVs to a company with no digital profile

While we may not trust everything we read on the Internet, there are a few things that employees distrust for not being on the internet. In a recent survey commissioned by Indeed and conducted by Censuswide, it showed that 67% job seekers tend to distrust companies with no employer reputation information online.

97% of job seekers in India deem it essential to have insight into employer reputation when they are considering a new job opportunity. The main areas they look at for reputation insight include online reviews -- 63% of job seekers said online company reviews by current and former employees would be the most important factor in deciding whether to apply for a job. The sample of 502 employers and 1,208 employees in India showed that 71% job seekers would not apply to a position if there was no information about a company’s employer reputation online.

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Almost two thirds (65%) of respondents say that their perception of a company would become more positive if an employer responds to a negative review online. Further, when researching a company before applying for a job, job seekers look for insight into factors of the company such as career growth opportunity (59%), stability (49%), salary ranges for roles they are interested in (49%), benefits, perks and flexibility (46%) and company leadership and other management levels (44%).

The survey also reveals that employee focus goes beyond salary and towards employment perks, career prospects and stability. It is therefore important for companies to be transparent and share employer information online where it is easily accessible.